Baby Yoda is getting a Build-A-Bear Workshop makeover.
The beloved fictional character from Disney+’s The Mandaorian series will be available to take home as a plush toy in the next few months, Build-A-Bear CEO Sharon Price John announced on Tuesday (January 14).
Sharon showed off the new toy at the ICR Conference in Orlando, Business Insider reports.
“I’m excited to share we will be one of the first companies to provide the digital and internet phenomenon who is trending higher than all the presidential candidates combined,” Sharon said, noting that Baby Yoda is “driving almost twice as many average social media interactions on news stories about it as any 2020 Democrat,” according to Axios.
“We now will have The Child, also known as Baby Yoda,” she revealed, adding that Build-A-Bear “started this process almost with the first episode.”