The 26-year-old “I Can’t Get Enough” singer shared the line with fans on Wednesday (May 15).
The collection is inspired by Selena’s rise from her hometown of Grand Prairie, Texas, to her fast-paced life today based in Los Angeles.
It features two brand-new shoe styles, laid-back apparel, and travel-ready accessories. The vivid accented colors found throughout pull from an image of a sunset Selena took herself, with the gorgeous colors coming together to add a colorful pop heading into the summer.
“I’m in love with this collection, because it’s inspired by my life,” Selena said. “I obviously wanted to create something that matches my lifestyle and that shows the real me – I’ve said it before, I need something that’s comfortable and flattering, pieces that I can just put on and give the impression it took me hours to plan. My favorite thing about it is that it gives different nods to me, to my history. The graphics show the places that hold a special piece in my heart, my birthday, my tattoos, my identity.”
The SG x PUMA SS19 Collection retails for $12 – $120 and is now available at Puma.com and selected retailers worldwide.
The New SG x PUMA SS19 Collection – Made for the Move Makers
10+ pictures inside of Selena Gomez showing off her new Puma collection…